Accra, 28th October 2015: Vlisco, the leading textile brand and manufacturer, held a spectacular fashion show and auction featuring well-known celebrities to support the Infanta Malaria Prevention Foundation in the fight against malaria which kills an estimated 660,000 people worldwide (WHO), many of whom are children under the age five in Sub-Saharan Africa.
For ten years, the Infanta Malaria Prevention Foundation (IMPF) has been working tirelessly to inform people about the prevention and treatment of malaria through outreach education programs and distribution of mosquito nets in under-developed areas of Ghana, where they are needed most. In 2011, the Foundation built its firstCommunity-based Health Planning Services (CHPS) clinic and aims to build one in each of the ten regions in Ghana, markedly improving access to healthcare for some of the most marginalized communities. The second CHPS clinic is currently being built in Adenkrebi, Greater Accra and all the funds raised from the event was donated towards completing the clinic this year.
The event centered on an exciting fashion show featuring celebrity models Marie Humbert, Anita Erskine, Wiyaala, Gena West, Akofa Edjeani and Kokui Selormey who strutted on the catwalk in beautiful outfits made with Vlisco fabric by some of Ghana’s leading fashion designers (Poqua Poqu, Royal Dennis, Kofi Gyedu, Alinafe, Rowvon and House of Eccentric).
An auction followed the fashion show giving guests the opportunity to bid for the one off exclusive outfits modeled by the celebs and be amongst the first to get their hands on the latest Vlisco collection, SEE – a dazzling parade of eye-catching designs full of optical illusions and set in a deep, velvety blue palette.
Vlisco MD Kofi Boateng commented: “Malaria is a disease that affects women and children disproportionately, and as a brand that cares very deeply for both of these groups we are honored to be partnering with the IMPF for the third year running to support them in their efforts.”
The event was also supported by Access Bank and Delta Air Lines who donated a business class ticket towards the auction.
Check out some images from the event:
Kokui Selormey In Poqua Poqu for Vlisco
Akofa Adjeani in Rowvon for Vlisco
Marie Humbert in Kofi Gyedu for Vlisco
Wiyaala in House of Eccentric for Vlisco
Gena West In Alinafe for Vlisco
Anita Erskine in Royal Dennis for Vlisco
Vlisco, The True Original.
