Friday, 8 June 2012

Grammy Winner And Broadway Star Michelle Williams To design For African Clothing Brand Koshie O.

Grammy-award winner and Broadway star Michelle Williams is set to design pieces for the next collection of African brand Koshie O. as part of "The Koshie O. Woman” campaign.  "The Koshie O. Woman" campaign is a progressive initiative that celebrates strong, confident and bold women who are able to juggle various day-to day tasks while staying fashionable and stylish. Michelle Williams is a Koshie O. woman and will co-design and name pieces for the Koshie O. Spring /Summer 2013 collection in support of the campaign.

Known for her unmistakably individual fashion sense, Michelle brings authenticity and knowledge to the brand.

Nina Baksmaty, founder and Creative director of Koshie O. says," It is such an honor to have Michelle Williams design pieces for Koshie O. She has been an inspiration of mine from her Destiny's Child days up until now and I know the public is going to love what Koshie O. and Michelle Williams will come up with."

Samples of these pieces will be available for buyers this July and will be available for consumers in Spring 2013.

This will be the first collection of Koshie O. where customized Koshie O. prints will be used on the fabrics.

About the Koshie O. Woman

"The Koshie O Woman" is a campaign where female celebrities who embody what the brand stands for will co-design a few pieces for the Koshie O Spring/Summer 2013 collection. Fans will be able to follow the design process of these celebrities through various social media outlets and the pieces will be available for sale in Spring 2013.

About Michelle Williams

A versatile artist who has swiftly and brilliantly conquered every stage she has set foot on. A multi-award winning international singer, songwriter, record producer, and actress, Michelle is best known as one-third member of the record-breaking R&B and Pop sensation, Destiny's Child, one of the world's best-selling female groups of all time. Michelle’s latest international single, “On The Run” was recently released in the UK and peaked at #4 on Commercial Pop Top 30 Club charts. She collaborated with dance-pop diva, Ultra Naté (Ultra Naté & Michelle Williams) on dance song "Waiting On You,” a song climbing the Billboard Dance/Club Play charts, currently at #12 (from #17). Michelle also starred in the acclaimed touring stage play “What My Husband Doesn't Know” during the Spring and Fall of 2011. The play is now showing on BET. In 2012 Michelle plans to release her latest work; an R&B/Inspirational album slated for release in 2013.

About Koshie O.

The brand Koshie O. is the flag-bearer for a new concept in luxury that teams urban aesthetics with refined African craftsmanship in an absolutely contemporary project. The designer focuses on premium fabrics selected, processed and hand-sewn by Ghanaian dressmakers and artisans. A unique mix of style and cultural references. , @koshieo ,

For Buyer/Press information contact
The R’ajwa Company
Catherine (Lady May) Hagan